Mercedes Benz x Heron Preston

The marriage of fashion and automotive has grown strong over the past few years, with car manufacturers tapping some of the biggest designers and brands right now, the latest partnership is none other than Heron Preston and Mercedes-Benz.

Teaming up to celebrate 50 years since the airbag was created, and the 40th anniversary of the life-saving invention's use, Heron Preston has reimagined old airbags from crash tests into a handful of conceptual looks. With an emphasis on sustainability and using the technique of upcycling, the collection is innovative and reflects Preston's own distinct design cues and beliefs.

Director: Thibaut Grevet

Executive Producer: Dimitri Hempel