Adidas x FC Union x Mellowpark

One city. One dream: Side by side, together, for each other!
Under this motto, 1. FC Union Berlin, adidas, and IRIEDAILY developed a special jersey and a culture wear collection to promote sports and youth culture at Mellowpark Köpenick. The result of this collaboration: a new skate plaza. EASYdoesit accompanied the project from the initial idea to the event — including the campaign and launch in cooperation with PLACE Skateboard Magazine.

Director: Roland Hoogwater / Daniel Pannemann

Director of Photography: Dimitri Hempel